From Visitor to a Full Spectrum of Member Engagement 141 (S17)

Faith traditions are all in a time of transition and the UU faith is no exception.  As we struggle to consider what oSpectrum-of-membershipur faith will look like in the world of congregations and beyond let us come together to consider some new perspectives on the traditional ideas of membership.

In this class we will expand upon the idea of a faith tradition that looks beyond the goal of increasing membership to a considering together what a full Spectrum of Engagement in our UU Faith might look like.  This spectrum was first presented at GA 2015 by Carey McDonald, Marie Blohowiak and Lori Emison Clair.

Fostering a Culture of Connection

    • Membership as Ministry
    • Welcoming the Stranger- Greeting as a spiritual practice
    • Pathway from Visitor to Community Member

Building a Community of Engagement

    • Creating a culture of belonging
    • Fostering connections among all
    • Program Development
    • Group Management/ Support (Affinity Groups)

 Striving for Integration and Leadership

    • Engagement Tracking
    • Retention

Lori Emison Clair worked with the amazing staff at First Unitarian Church in Des Moines from 2004 to 2015. During Lori’s 11 years on staff, First Unitarian membership grew from 240 to 539. Lori’s position began as part-time Membership Coordinator overseeing a mostly lay-led visitor process to serving as the Director of Congregational Life (DCL), which included overseeing new members and membership integration, coordinating hospitality, Wednesday night programming, community building events, affinity groups, Soul Matters (SGM), adult education programming, and working with the team that redesigned the church’s pastoral care into a neighborhood based Caring Communities model. While serving as DCL, Lori supervised a Congregational Life Assistant and the congregation’s childcare staff.

In addition to her position at First Unitarian Church of Des Moines, Lori helped form the Unitarian Universalist Association of Membership Professionals (UUAMP), serving as the Chair for the Steering Committee that formed the Association, serving as UUUAMP’s Vice President, Secretary, the first Coordinator for their webinar and book series, editor for the UUAMP Hiring Guide unveiled at GA 2014, as well as Chair for the Certification Committee as they sought and received a UU Programming Fund grant to design a nationwide certification program for Membership Professionals.

This course is now closed and no  longer taking additional students. Course materials will be available until June 30, 2017.


4 Replies to “From Visitor to a Full Spectrum of Member Engagement 141 (S17)”

  1. Sophia Sid

    Dear UUA, So, it’s actually June 30th right now and I would be very interested in receiving the course materials for this From Visitor to a Full Spectrum of Member Engagement 141 (S17) course.

    I realize it was a Spring 2017 offering and it’s closed but it seems like one could still get the materials even if not enrolled to take the course. Thank you so much for your reply.

    All the very best, Sophia

    • Renee Ruchotzke

      Hi Sophia!

      Thank you for your interest!

      We will be offering this course again in the Fall, with the instructor–Lori Emison Clair–monitoring the course and offering some interactive sessions. Registration should be up by August first.

  2. John Richards

    Hi Lori
    Here is the previous course I referred in todays phone call:
    Love Reaches Out: Outreach and Growth in a Time of Change 130 (OD)
    In addition, In today’s world, newspaper ads and Wayside Pulpit signs are no longer enough to share the message of liberal religion. UUA Outreach Director Carey McDonald and Outreach Associate for Digital Ministries , the Rev. Sarah Gibb Millspaugh will give you tips, tools and exercises to help extend the outreach of your congregation so that you can grow!
    Why Reach Out?
    The landscape of religion in America is changing. What does this mean for your faith community?

    Designing the User Experience I: Understanding visitors
    Design the church experience and membership journey from a non-member perspective.

    Designing in the User Experience II: Branding and communications
    Learn how to effectively communicate with potential UUs.
    Websites and Social Media
    Evaluate your congregation’s existing online presence, and decide on future steps for its website, and social media strategies.
    Outreach Events and Getting Started
    Identify key events that your congregation could do to promote your values in the community and provide entry points into the life of your congregation.
    Emerging ministries
    Inspiration for new and creative ministries.

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