The Role of the Brand

What’s in a Brand?  Rev. Dr. Terasa Cooley, Program and Strategy Officer, UUA (34:29)


The Role of Brand in the Nonprofit Sector:

Top Church Logos:

Church Style Guide:


New UUA logo:

Video Example for Process Circle Discussion:

Please watch the UU Church of Kent, Ohio welcoming video (below). What does it say about the congregation? What emotions does it evoke? How does it “brand” the congregation?

UU Church of Kent, Ohio welcoming video: 

Questions for Discussion at Our Next Process Circle
1. In what ways can consistent branding build your capacity and instill greater trust in your congregation? What are the possibilities?
2. What is your internal identity? How do congregants see themselves? What is your reputation in the wider community? How would you like it to be different or enhanced?
3. How does your mission statement stack up? Be prepared to share and comment. Can your mission statement serve as a springboard to the branding of your congregation?
4. What ideas and inspiration did you get from the UUA video, What’s in a Brand?

If A Tree Falls in the Forest – Process Circle 2
Thursday, September 18, 2014
7:00 PM – 8:00 PM Eastern Time ( Add to Calendar )

You can choose to hear the audio for this meeting either through your computer speakers or by dialing the following conference call information with your phone:

Dial-in Number: 213-416-1560 | Attendee PIN: 946 515 542#

2 comments on “The Role of the Brand

  1. Ginny Knight on

    I’ve finished this section and trying to take the quiz but it won’t let me. Is it because it took me a long time to finish this section? I found it fascinating and watched it several times and viewed the extra material.

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